Problems can occur with many similar social media platforms that have such a high-user base. LinkedIn, more than any of the other platforms, was built for content marketing. The question becomes, how do you get your network to engage with your content?
There are several different ways to create attractive content that will receive engagement, and allow you the opportunity to grow your network and social media footprint.
Create Engaging Blog Posts
For shorter blog posts you can write up to two hundred and fifty words on LinkedIn’s homepage. If you’re sharing an article, you will receive more engagement by writing a brief excerpt at the top of the post, as well as the use of proper hashtags.
Many users are quickly scrolling through their feeds, so it’s important to draw them in quickly. If you can create a compelling blog post in fewer words, do that, if not then write a long-form article that will attract readers who are looking for extensive knowledge on the subject. Keeping your blog informative, personal, and engaging is the best way to keep your readers for the entirety of your blog as well encourage them to come back for your next piece of content on Linkedin.
Share Third-Party Content
Original content is important but you want people to associate your page with valuable information and look at it as an active voice in your prospective community. Pay respect to those who are also posting strong content. Some of these professionals will also return the favor, and help share some of your original content. As you roll out more linkedin content strategy, make sure to check in on what content works best on linkedin for your brand.
Try A New All Text Approach To Content Writing
This approach can be just as eye-catching as a post with images. Start off with an intriguing first sentence, and explain what you have to explain. Place hashtags and keywords throughout the post as well, to attract an even larger audience and get the most out of your linkedin content strategy.
Prioritize Being Consistent
Next time you are looking to expand your company’s community and become a stronger industry leader, look to Linkedin to start your growth strategy. With insightful blog posts, resharing aligned content, and trying new and engaging tactics, you will see an increase in your Linkedin performance engagement and your audience.
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