RL LEADERS - PANDEMIC FUTURES CAMPAIGN
The team at RL Leaders have been working in the consulting space for a long time, and so their approach to growth, scaling, and innovation was in need of facelift. They wanted to develop a strategy to compete with some of the biggest firms in the world. What could be done to help elevate the brand, message, and product in order to generate new business?
The solution started with an online brand facelift, including redesigning the look and feel of the website, along with the overall brand presence through social media, blogs, and content. This was followed up with the creation of a few marketing funnels, speared by the newest brand initial called the Mixed Table Series, a set of live webinars with experts around the world. These were promoted through an ever webinar and B2B advertising. The combination has led to a successful streamlined marketing effort leading to direct business growth.
The original RL Leaders website was build in Squarespace. Wanting more features and control, we custom designed a WordPress build, and incoporated the new design within a couple of weeks. Since then the site has been connected to a variety of digital marketing campaigns.
To best create a cohesive and branded social identity, we designed and deployed a new slate of social media channels, including Facebook, Twitter, LinkedIn, and YouTube. From there a content strategy was put into place, with new content coming out every couple of days, fitting nicely into the overall messaging and cadence of the firm.
A Once the new site and brand were up, our next initiative was to drive traffic to schedule appointments with the executive team. These efforts were lead through Facebook, Twitter, LinkedIn, Native Advertising, and Google. Each campaign tailored and tracked to measure performance and results, optimized in real time daily.
We are happy to be RL Leader's agency of record for a number of initiatives. From web and landing page design, to asset creation, panel execution, email marketing, paid media management, social media management, and more. We enjoy having an ongoing relationship with clients, to help assist them in their growth and scale. There are number of new initiatives in the works that we are excited about sharing.
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