Cut Through the Noise with Targeted, Potent Paid Media Marketing Services

The nice thing about paid media and social media advertising is that you can get your film or project in front of new audiences. That’s also the hard thing about it. Paid campaigns unlock new doors, but they can also drain your budget. With our highly targeted, story-driven approach, we ensure that your money is spent well: on riveting, high-converting ads that appear to search and social media users who are eager to listen. From design to development to the critical details, we’ll empower you to stand out in the endless scrolling.

Cut Through the Noise with Targeted, Potent Paid Media Marketing Services

The nice thing about paid media and social media advertising is that you can get your film or project in front of new audiences. That’s also the hard thing about it. Paid campaigns unlock new doors, but they can also drain your budget. With our highly targeted, story-driven approach, we ensure that your money is spent well: on riveting, high-converting ads that appear to search and social media users who are eager to listen. From design to development to the critical details, we’ll empower you to stand out in the endless scrolling.

paid media

Sponsored Results That Lead to Actual Results

Effective paid media campaigns start with a great story and grow with great data. We leverage both to make your paid search and social campaigns a powerful tool for marketing your film, agency, or project. While earned media and organic results cost less money, they take more time — and you must cultivate and engage your audience. What are the benefits of paid media in digital marketing? You can reach people you never thought to reach: potential viewers and consumers who are already searching for what you have to offer! To work, you must find the right mix of keywords, user intent, remarketing, graphics, and messaging. That’s where we come in.

Work With Paid Media Experts In LA

Whether you are looking to run social media advertisements, PPC, social media advertisements, Spotify ads, Pandora ads, or Amazon sponsored products, Vanquish Media Group is here to help.

421

Campaigns Launched

100

Websites Developed

70

Social Campaigns

35

Brands Developed

Our Paid Media Services

Thorough Audience and Competitor Research

Paid search and social campaigns require two key insights: (a) what your target audience is seeking and (b) where your competitors are ranking ahead of you. Once we know those, we can craft a powerful and cost-effective strategy to put your project in front of the right people.

Enticing Ad Design and Assets

A picture says a thousand words, and that’s especially true in PPC ads and social posts. We translate your project’s brand story and core messages into powerful visuals that entice clicks. 

Optimized Copy and CTA Messaging

If an ad comes across a feed and no one clicks, did it even exist? Paid media campaigns are only as good as their call-to-action. Our team of brand strategists, copywriters, and conversion experts work together to develop ads that will convert — and if they don’t, we test and tweak until they do. Split-testing is a core part of our recipe for paid media success.

Ad Audience and Lookalike Development

Once we know your ideal viewer, we serve them targeted ads that tap into their buying journeys. Already have an engaged social media following or active visitor presence for your website? Perfect! We’ll translate those into ad audiences that deliver people right into your fundraising, purchase, or conversion funnel. 

Cross-Platform Programming

Just like your film or project itself, paid media channels cross boundaries and appeal to different people in different ways. With our cross-platform, brand-oriented approach to PPC and social promotion, we’ll make sure you cut through the noise on all the right platforms, including Facebook, Instagram, Google, YouTube, and more.

Performance Tracking

Every brand’s formula for paid media success is a little bit different. Our robust analytics and continual testing enable us to find the best mix for you — then, wash-rinse-repeat as we continue to grow your brand’s reputation and drive leads into your pipeline. 

How Your Business Can Benefit From Our Paid Media Services

With thousands of ads out there, how do you choose the right paid media language? Through careful keyword selection, defined audiences, and understanding the best placement of your company’s advertisements, we help streamline your marketing funnel process by getting in front of the right customers.

The team at Vanquish Media always knocks it out of the park for my filmmaker clients who need help in promoting their films to the world.

Glenn Reynolds

CEO at Circus Road Films

Our Paid Search and Media Strategy

1 Consultation

We discuss your digital marketing goals and how paid campaigns can connect you to new and eager audiences. Then, we explore your project’s unique position and how we can leverage that to drive the results you want.

2 Research

We evaluate your audience’s core interests and common searches on all paid media channels, as well as how and whether your competitors are grabbing their attention instead of you.

3 Strategy

We develop campaigns, including the keyword sets, audience configuration, timeline, CTAs, and assets, that will empower you to close the gap between your target user’s intent and your offering.

4 Development

We put the strategy into action, then get ready to constantly measure results and refine your campaign until your campaigns are delivering an impressive ROI — financially, strategically, and socially.
The Great Alaskan Race

CLIENT
SHOWCASE

The Great Alaskan Race

Our solution was to create an intricate and holistic creative marketing strategy. We were able to grow awareness and massive engagement after identifying the core target audiences, cultivating partner relationships, and programming customized branded content. By the theatrical release we generated an actively engaged audience through a mix of organic social efforts, grassroots cross promotions, and paid media.

+1473%

Follower Growth

+2527%

Engagement Growth

+5MM

Audience Reach

From The Blog

For further insights into digital marketing, social media management, brand development, influencer marketing, paid media advertising, film marketing, and more, take a stroll through our blogs.

A ‘MINDFUL MARKETING’ MANIFESTO

We’ve come a long way these past few years, and I’m proud to say we’re just getting started. I’m not speaking about our revenue, profitability, client roster or any other typical performance metric… I’m talking about our purpose, passion, and clarity for the road ahead. We’ve been fortunate to work with an incredible array of […]

Understanding and Utilizing the Brand Spectrum

Whether you own a small or large business, with ten employees or two hundred, it’s imperative to understand the nature, mission, goals, and tenets of your brand. Clarifying and understanding your brand is crucial in providing your customers with a consistent and high-quality product or service every day of the year. There are multiple ways […]

An Easy Guide to Facebook’s eCommerce Capabilities

Over the past few years, Facebook has been building up its suite of digital marketing tools. Far removed from its early days as a social network for college students, Facebook now offers a multifaceted publishing and advertising portal for businesses. Recently, they unveiled a set of new tools geared toward eCommerce business owners.From their chatbot-like […]

Understanding The Customer Cycle

Business commerce and tactics have been moving at the speed of light for the last several years. If you haven’t been paying close attention, you may not be aware of the new and exciting strategies and tactics businesses are using to attract new customers and investors into their ranks. One of the most exciting strategies which […]

VMG Mix Tape Volume 4: ‘Fall Into Guilty Pleasures’

It’s been a minute, a relentless pace, and we’re offering a mea culpa on our much belated latest installment of the lauded (we’d like to think so, anyway) VMG MixTape Series. With the fall film lineup reaching a fever-pitch, extra shots of chemically derived #spice flavoring our hot beverages, and an expected 2-3 degree drop […]

How To Promote Your Independent Film in 2021

It’s already Fall 2021 (how did that happen?!), and you’ve just finished your independent film. Now, you’re wondering how to promote it. The pandemic has changed the film industry in many ways but one thing that has remained consistent is that the success of a film will depend on its publicity and marketing across the […]

Social Media Management & Marketing Services For Businesses

Social media marketing takes dedication, but it offers an excellent ROI. The work required includes managing content, analyzing data, and future social media planning. These tools help you to manage various platforms and performance on each site. It can be an overwhelming task. But you don’t have to go it alone. There are effective social media […]

The Best 4 Types of Content for LinkedIn

LinkedIn is one of the largest social media platforms on the web. Despite the common question, ‘is linkedin social media?’, the platform has close to 700 million users, and it’s a great way to reach an audience of professionals in the social space. Most LinkedIn users use the platform inorder to engage with other business […]

VMG Honored As Top DesignRush Ranked Web Design Agency

TOP 20 LOS ANGELES WEB DESIGN AGENCYWe are thrilled to announce Vanquish Media Group has been recognized as a Top 20 Web Design Agency in Los Angeles in 2021 by DesignRush. The B2B marketplace connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies […]

Brand Marketing Across The Digital Spectrum

The pace of business is moving at a breakneck speed and competition is more stringent than ever before. More than four million applications for new businesses were registered in the United States in 2020. That number has grown by nearly seventy-five percent in the last ten years. In order to compete with new and emerging […]

What’s Your Optimal Budget for Sales & Marketing?

Whether you’re just starting a business, or you’re ready to get serious about driving sales through marketing, the first question you will likely have is, “how much should I spend on sales and marketing?” Well let’s find out.What’s in a Budget?When budgeting your expenses, make sure you monitor all overhead costs, not just employee costs. […]

A Guide to KPIs and Their Categories

Brands are doing all they can through social media and the blogosphere to ensure they’re reaching a wide audience and relating to their customers like never before. To measure their success and keep their profit margins rising, companies use key performance indicators, or KPIs, which help them track their success and identify performance trends. While […]

The Messy Middle: Navigating Purchase Behavior & Decision Making

The buying habits of consumers have always been messy, largely unknown, and variable. Human behavior is not linear and has digressed even more with the induction and proliferation of the internet. It’s estimated that consumers are bombarded with advertisements 5,000 – 10,000 times a day! How consumers categorize and respond to these triggers is what […]

VMG Mix Tape Volume 3: ‘Still Here & Thriving’

Well, we’re still here, and thriving even if 2021 gives off eerily similar and notorious ‘2020 vibes’…Just a step into the New Year and we are already looking forward to all the films, memes, news, trends, and distractions that 2021 has to offer… But first, a roundup of our favorite 2020 silver-linings as we say […]

Digital Marketing Trends for 2021

As a tumultuous 2020 is now in the rearview mirror, it’s time to look ahead to what can be expected in digital marketing trends for the next 12 months. Last year was unpredictable, to say the least, which meant that while some of the trends that were predicted before COVID-19 did end up coming to […]

2020 Holiday E-Commerce Trends

The word hard does not do justice to what businesses have gone through this year, especially small business. We know, as a small business ourselves, we’re living it. The pandemic has expedited an already trending shift towards eCommerce, as retailers are continuing to capitalize, and in some cases, rely upon digital marketing, social media, and […]

Why You Can’t Afford Not to Hire A Digital Marketing Agency

The entrepreneurial spirit in you wants to take on all of the tasks associated with running a business. Traditional marketing seems easy enough, but a thriving business today needs more than traditional. It needs a team of experts that specialize in innovative marketing strategies that have their finger on the pulse. Hiring a digital marketing […]

How to Grow Your Social Footprint & Platform Verification

Everyone has seen that enviable blue checkmark next to a profile on Instagram and Twitter, or that blue badge on Facebook. Those are the movers and shakers, the influencers, the “public figures”….the Verified. While it can seem intimidating getting your social media account verified, it can make a big difference in the life of an […]

Maximize Your Film’s Release with a Strategic Self-Distribution Strategy

In the digital age, even before the pandemic, it’s not enough to make an independent film; you have to know how to distribute it independently, maximize every dollar, and get as many eyes on the screen as possible. Unfortunately, with all the available technology in today’s world, these passionate and creative films are still not […]

End of an Era: VOD as the New Normal

The impact of COVID-19 touches almost every industry and aspect of our lives; from education to healthcare to trying to get a sandwich for lunch. And it’s no different for the film industry. This pandemic has changed how the film industry produces and promotes movies. Since social distancing is now the norm, movie theaters and […]

BlackLivesMatter: Decoding The Power Of Films On Social Justice And Racism

The killing of George Floyd last month has launched a new wave of protests against systemic racism, police brutality, and oppression of African American individuals in the USA. The real tragedy here is that what happened to George Floyd is only one incident signaling police brutality and oppression against a community that has continued to […]

The Impact of the Coronavirus on the Independent Film Market

In March, it was reported that Hollywood was set to face a loss of $20 billion in revenues due to the Coronavirus pandemic. With theatres closing down everywhere and film shootings coming to a halt, the pandemic has left behind an extraordinary financial toll in its wake. The independent film market is reeling under the effects […]

VMG Mix Tape Volume 2: ‘Spring Fever’

Well we’re still here, not going anywhere fast…But that doesn’t mean we still can’t find and share some joy with you all!With tensions STILL running high, uncertainty STILL abound, and quarantines getting you EVEN MORE stir crazy… Um, what day is it again?! If it’s starting to feel a bit like Groundhog Day 🤯you’re not alone… To help life your spirits, inspire […]

How We Help Webinar

HOW WE HELP – featuring Vanquish Media Group presented by TheMachineAs we roll into another week of quarantine, we wanted to give our network an opportunity to learn about some of the changes taking place in the industry.  From working from home, to new media landscapes, the good, the bad, the ugly, truths and realities […]

VMG Mix Tape Volume 1: ‘Quarantine & Chill’

 We hope this finds you safe, healthy, and just as important… Sane.With tensions running high, uncertainty abound, and quarantines getting you a bit stir crazy, these can be some trying times. Rest assured friends (deep breath) you are not alone… In fact, we made you something special to help lift your spirits. In times of […]

How to Get Your Film Ranked #1 on iTunes

After grueling months of filming, editing, and cuts, you have finally completed your film. Now what? Despite seriously needing sleep, you’re not there yet. The finished film isn’t the finish line. The marketplace is oversaturated with new content releasing daily and the film industry is under constant evolution. Audiences increasingly enjoy watching quality content from the […]

5 Reasons You Should Invest In Building Your Brand

 Often when we hear the word “branding”, what comes to mind is slapping a logo on everything. In reality, branding is about the perception you leave in your customers mind. In other words, “Your brand is what other people say about you when you’re not in the room,” Jeff Bezos. Shaping those perceptions is the […]

Digital Trends To Embrace in 2020

Living in a world which is highly consumed by digital media and technology, disruption is inevitable. In this age of innovation, the fast paced marketing environment, consumer interests and behaviors are constantly changing and becoming more difficult but necessary to predict. In order for any organization to succeed in this developing and competitive environment, it […]

Time to Press PAUSE… A Year in Review

We believe that the best way to predict the future is to create it…  It’s been a year of ubiquitous automation & AI integration (where’s the humanity?), augmented reality leapfrogging virtual reality (about damn time), and continued content proliferation (jump aboard the curation bandwagon)… So that all escalated rather quickly. Despite frenetic pace of change we’ve […]

7 Mistakes People Make When Marketing Film

The art of marketing has many broad brushstrokes that can be applied from industry to industry. After all, whether you’re marketing boots to millennials or homeowner’s insurance to newlyweds, the essentials are the same. Know your audience. Know your product and what makes it exceptional. Know how to get said product in front of said […]

Take your Company to the Next Level with Brand Optimization

Is your company in need of a brand optimization? If you have to ask, then the answer is likely yes. Often coined as a brand audit or brand assessment, a brand optimization is designed to survey the best aspects of your brand and identify areas for even more growth and improvement. In a vastly changing global […]

9 Innovative Content Marketing Techniques For 2019

Content marketing is simple enough if you have a clear plan of exactly how you’re going to meet your company goals. While everyone starts to make New Year’s resolutions to diet, exercise more or work harder, it is probably time for you to start setting your own goals for your business. Creating a brand new marketing […]

What Types of Videos Does Your Business Need to Succeed?

Startups and businesses are facing more competition than ever.  Most business owners now know how to build a website, facebook page, etc., to reach the masses. And if that’s the new baseline, one has to be more creative than ever to stand out amidst the #WhiteNoise. Having a unique idea or compelling message is a good […]

Use YouTube Videos to Improve Your Google Ranking

Online content creation is not what it was 10 years ago. Getting a creative content to rank in Google is becoming increasingly difficult. YouTube has changed a lot as well: Getting videos to rank on the platform is not as easy as it used to be. However, what separates content from videos is that consumers are […]

3 Simple Ways To Better Market Your Independent Film

Here are some facts to think about before you decide to start working on that new Independent Film. Over 6,000 new feature films are produced worldwide every year. Many languish unseen and unsold. The films still seeking distribution follow a fairly straight forward route:Producer’s attempt to get their film selected by film festivals in order to […]

Insiders Guide to Film Marketing in the Digital Age

Digital Marketing has completely reshaped the landscape for film distribution and when coupled with increased competition and an endless array of tools at your disposal, it can be quite a daunting task.  Making the movie itself is typically a long and arduous journey, hence why we see more and more filmmakers and producers unprepared (and […]

Ready to Get More Out of Your Advertising Budget?

Our story-driven, detail-oriented approach to paid search and social empowers you to cut through the crowd and achieve more engagement from your ideal audience. And with our continual testing and optimization, you’ll enjoy the peace of mind that your money is being spent wisely. Let’s work together to develop powerful paid campaigns that build your brand and generate more leads.