It’s about measuring twice and cutting once, it’s about aiming then firing, versus the all too common approach by many and most who have ruined it for the rest of us (or pissed in the soup- so to speak) by following the conventional propaganda of the ‘Big Three’ (Facebook, Amazon, Google – who account for […]

Social media can be addicting as it triggers happy hormones. We’re constantly checking our phones, refreshing our feeds, and seeking out new content to consume. But what is it about social media and content that keeps us coming back for more?

There are a lot of companies out there that are marketing their businesses and  products without a clear intention or purpose. These companies have a strict monetary bottomline and don’t think about who they could be hurting in the process. The truth is, the only people that are going to be hurt by this, is […]

I’ve been in the storytelling business and by proxy the marketing field for nearly twenty years, and one observation that has always stuck with me, is the idea that people are intrinsically wired to perceive their lives, pursuits, and desires around the binary framework of problem and solution, good and evil, hero and villain. Similarly, […]

At Vanquish Media Group we’re making an effort to support sustainable solutions that align with our Triple Bottom Line. We find joy and fulfillment in helping individuals, brands, and organizations unlock their potential to make lasting impacts on their community, industry, and the world at large. There are many overlooked aspects impacting climate change, and […]

With organizations of all shapes and sizes becoming more ‘woke’ to the concept of Corporate Responsibility and moreso, Creating Shared Value, we’re seeing a broadening purview of traditional business priorities, beyond financials, towards a more holistic approach. One of the seminal paradigms that has helped businesses evaluate and measure their impact is the ‘Triple Bottom […]

Clearly, digital transformation is no longer an option, but an imperative. The risk is no longer merely getting left behind, but being eliminated altogether. The digital revolution forced every organization to reinvent itself, or at least rethink how it goes about doing business. While those investments are projected to top $6.8 trillion by 2023, they’re […]

We’ve come a long way these past few years, and I’m proud to say we’re just getting started. I’m not speaking about our revenue, profitability, client roster or any other typical performance metric… I’m talking about our purpose, passion, and clarity for the road ahead. We’ve been fortunate to work with an incredible array of […]

Whether you own a small or large business, with ten employees or two hundred, it’s imperative to understand the nature, mission, goals, and tenets of your brand. Clarifying and understanding your brand is crucial in providing your customers with a consistent and high-quality product or service every day of the year. There are multiple ways […]

Over the past few years, Facebook has been building up its suite of digital marketing tools. Far removed from its early days as a social network for college students, Facebook now offers a multifaceted publishing and advertising portal for businesses. Recently, they unveiled a set of new tools geared toward eCommerce business owners.From their chatbot-like […]

Business commerce and tactics have been moving at the speed of light for the last several years. If you haven’t been paying close attention, you may not be aware of the new and exciting strategies and tactics businesses are using to attract new customers and investors into their ranks. One of the most exciting strategies which […]

It’s been a minute, a relentless pace, and we’re offering a mea culpa on our much belated latest installment of the lauded (we’d like to think so, anyway) VMG MixTape Series. With the fall film lineup reaching a fever-pitch, extra shots of chemically derived #spice flavoring our hot beverages, and an expected 2-3 degree drop […]

It’s already Fall 2021 (how did that happen?!), and you’ve just finished your independent film. Now, you’re wondering how to promote it. The pandemic has changed the film industry in many ways but one thing that has remained consistent is that the success of a film will depend on its publicity and marketing across the […]

Social media marketing takes dedication, but it offers an excellent ROI. The work required includes managing content, analyzing data, and future social media planning. These tools help you to manage various platforms and performance on each site. It can be an overwhelming task. But you don’t have to go it alone. There are effective social media […]

LinkedIn is one of the largest social media platforms on the web. Despite the common question, ‘is linkedin social media?’, the platform has close to 700 million users, and it’s a great way to reach an audience of professionals in the social space. Most LinkedIn users use the platform inorder to engage with other business […]

TOP 20 LOS ANGELES WEB DESIGN AGENCYWe are thrilled to announce Vanquish Media Group has been recognized as a Top 20 Web Design Agency in Los Angeles in 2021 by DesignRush. The B2B marketplace connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies […]

The pace of business is moving at a breakneck speed and competition is more stringent than ever before. More than four million applications for new businesses were registered in the United States in 2020. That number has grown by nearly seventy-five percent in the last ten years. In order to compete with new and emerging […]

Whether you’re just starting a business, or you’re ready to get serious about driving sales through marketing, the first question you will likely have is, “how much should I spend on sales and marketing?” Well let’s find out.What’s in a Budget?When budgeting your expenses, make sure you monitor all overhead costs, not just employee costs. […]

Brands are doing all they can through social media and the blogosphere to ensure they’re reaching a wide audience and relating to their customers like never before. To measure their success and keep their profit margins rising, companies use key performance indicators, or KPIs, which help them track their success and identify performance trends. While […]

The buying habits of consumers have always been messy, largely unknown, and variable. Human behavior is not linear and has digressed even more with the induction and proliferation of the internet. It’s estimated that consumers are bombarded with advertisements 5,000 – 10,000 times a day! How consumers categorize and respond to these triggers is what […]

Well, we’re still here, and thriving even if 2021 gives off eerily similar and notorious ‘2020 vibes’…Just a step into the New Year and we are already looking forward to all the films, memes, news, trends, and distractions that 2021 has to offer… But first, a roundup of our favorite 2020 silver-linings as we say […]

As a tumultuous 2020 is now in the rearview mirror, it’s time to look ahead to what can be expected in digital marketing trends for the next 12 months. Last year was unpredictable, to say the least, which meant that while some of the trends that were predicted before COVID-19 did end up coming to […]

The word hard does not do justice to what businesses have gone through this year, especially small business. We know, as a small business ourselves, we’re living it. The pandemic has expedited an already trending shift towards eCommerce, as retailers are continuing to capitalize, and in some cases, rely upon digital marketing, social media, and […]

The entrepreneurial spirit in you wants to take on all of the tasks associated with running a business. Traditional marketing seems easy enough, but a thriving business today needs more than traditional. It needs a team of experts that specialize in innovative marketing strategies that have their finger on the pulse. Hiring a digital marketing […]

Everyone has seen that enviable blue checkmark next to a profile on Instagram and Twitter, or that blue badge on Facebook. Those are the movers and shakers, the influencers, the “public figures”….the Verified. While it can seem intimidating getting your social media account verified, it can make a big difference in the life of an […]

In the digital age, even before the pandemic, it’s not enough to make an independent film; you have to know how to distribute it independently, maximize every dollar, and get as many eyes on the screen as possible. Unfortunately, with all the available technology in today’s world, these passionate and creative films are still not […]

The impact of COVID-19 touches almost every industry and aspect of our lives; from education to healthcare to trying to get a sandwich for lunch. And it’s no different for the film industry. This pandemic has changed how the film industry produces and promotes movies. Since social distancing is now the norm, movie theaters and […]

The killing of George Floyd last month has launched a new wave of protests against systemic racism, police brutality, and oppression of African American individuals in the USA. The real tragedy here is that what happened to George Floyd is only one incident signaling police brutality and oppression against a community that has continued to […]

In March, it was reported that Hollywood was set to face a loss of $20 billion in revenues due to the Coronavirus pandemic. With theatres closing down everywhere and film shootings coming to a halt, the pandemic has left behind an extraordinary financial toll in its wake. The independent film market is reeling under the effects […]

Well we’re still here, not going anywhere fast…But that doesn’t mean we still can’t find and share some joy with you all!With tensions STILL running high, uncertainty STILL abound, and quarantines getting you EVEN MORE stir crazy… Um, what day is it again?! If it’s starting to feel a bit like Groundhog Day 🤯you’re not alone… To help life your spirits, inspire […]

HOW WE HELP – featuring Vanquish Media Group presented by TheMachineAs we roll into another week of quarantine, we wanted to give our network an opportunity to learn about some of the changes taking place in the industry.  From working from home, to new media landscapes, the good, the bad, the ugly, truths and realities […]

 We hope this finds you safe, healthy, and just as important… Sane.With tensions running high, uncertainty abound, and quarantines getting you a bit stir crazy, these can be some trying times. Rest assured friends (deep breath) you are not alone… In fact, we made you something special to help lift your spirits. In times of […]

After grueling months of filming, editing, and cuts, you have finally completed your film. Now what? Despite seriously needing sleep, you’re not there yet. The finished film isn’t the finish line. The marketplace is oversaturated with new content releasing daily and the film industry is under constant evolution. Audiences increasingly enjoy watching quality content from the […]

 Often when we hear the word “branding”, what comes to mind is slapping a logo on everything. In reality, branding is about the perception you leave in your customers mind. In other words, “Your brand is what other people say about you when you’re not in the room,” Jeff Bezos. Shaping those perceptions is the […]

Living in a world which is highly consumed by digital media and technology, disruption is inevitable. In this age of innovation, the fast paced marketing environment, consumer interests and behaviors are constantly changing and becoming more difficult but necessary to predict. In order for any organization to succeed in this developing and competitive environment, it […]

We believe that the best way to predict the future is to create it…  It’s been a year of ubiquitous automation & AI integration (where’s the humanity?), augmented reality leapfrogging virtual reality (about damn time), and continued content proliferation (jump aboard the curation bandwagon)… So that all escalated rather quickly. Despite frenetic pace of change we’ve […]

The art of marketing has many broad brushstrokes that can be applied from industry to industry. After all, whether you’re marketing boots to millennials or homeowner’s insurance to newlyweds, the essentials are the same. Know your audience. Know your product and what makes it exceptional. Know how to get said product in front of said […]

Is your company in need of a brand optimization? If you have to ask, then the answer is likely yes. Often coined as a brand audit or brand assessment, a brand optimization is designed to survey the best aspects of your brand and identify areas for even more growth and improvement. In a vastly changing global […]

Content marketing is simple enough if you have a clear plan of exactly how you’re going to meet your company goals. While everyone starts to make New Year’s resolutions to diet, exercise more or work harder, it is probably time for you to start setting your own goals for your business. Creating a brand new marketing […]

Startups and businesses are facing more competition than ever.  Most business owners now know how to build a website, facebook page, etc., to reach the masses. And if that’s the new baseline, one has to be more creative than ever to stand out amidst the #WhiteNoise. Having a unique idea or compelling message is a good […]

Amazon Prime Partner Channels, which allow Amazon to sell subscriptions to third party content creators, more than doubled in growth this year, to 1.7B, up from an estimated $700 million in revenue in 2017.Partner Channels GrowAmazon’s video business is getting bigger! The e-commerce giant’s partner offering, which allows customers to subscribe to third-party streaming services […]

Online content creation is not what it was 10 years ago. Getting a creative content to rank in Google is becoming increasingly difficult. YouTube has changed a lot as well: Getting videos to rank on the platform is not as easy as it used to be. However, what separates content from videos is that consumers are […]

Here are some facts to think about before you decide to start working on that new Independent Film. Over 6,000 new feature films are produced worldwide every year. Many languish unseen and unsold. The films still seeking distribution follow a fairly straight forward route:Producer’s attempt to get their film selected by film festivals in order to […]

Digital Marketing has completely reshaped the landscape for film distribution and when coupled with increased competition and an endless array of tools at your disposal, it can be quite a daunting task.  Making the movie itself is typically a long and arduous journey, hence why we see more and more filmmakers and producers unprepared (and […]