Be Memorable with Story-Driven Identity, Strategy, & Brand Development

Like our favorite movies and books, great stories make an impact. We remember them so well that we quote them in everyday conversation. When we tell a story well, we encourage people to remember it — and share it with others. That same memorability is at the heart of every powerful brand. The key is to turn your project into an engaging story for the right audience. As a full-service marketing firm, we provide you with an innovative and effective brand identity and brand development process.

Be Memorable with Story-Driven Identity, Strategy, & Brand Development

Like our favorite movies and books, great stories make an impact. We remember them so well that we quote them in everyday conversation. When we tell a story well, we encourage people to remember it — and share it with others. That same memorability is at the heart of every powerful brand. The key is to turn your project into an engaging story for the right audience. As a full-service marketing firm, we provide you with an innovative and effective brand identity and brand development process.

brand identity

Capturing Your Dream Audience

Building a new brand is much more than designing a logo and whipping up a tagline. It’s about finding your voice, identifying your values, and putting it all together to craft an exciting experience for your audience. The number-one reason that projects don’t find their crowd is that they’re out of sync with their target consumers. A strong brand identity is a foundation for a powerful marketing campaign. But to make it work, you need brand-building strategies that highlight your project’s most compelling story.

Work With Brand Development Experts In LA

Whether you are looking to create an identity, build your brand development, or develop a branding guide, Vanquish Media Group is here to help.

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Campaigns Launched

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Websites Developed

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Social Campaigns

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Our Brand Development Services

Brand Identity Formation

We help you develop and refine your brand’s essential elements, from your look and feel to your core promise to your most impactful messages. Once we’ve assembled these into a cohesive package, we have a go-to brand guide for all your brand development efforts.

Strong Brand-Building

To establish your brand, you need effective brand-building tactics to connect with your audience. Getting potential viewers and consumers to engage with your project is critical to developing your brand. We’ll help you find the right mix, whether that’s social media, PR campaigns, or viral marketing.

Brand Alignment Strategy

If your marketing efforts don’t mesh with your target audience’s interests, your project will struggle to compete with the crowd. Our alignment tactics help you position your project within the right market, paving the way for your brand’s growth.

Branded Collateral

Inconsistency is the enemy of loyalty. To captivate and convert your engaged audience, you must deliver an experience they’ll love, no matter where they encounter you. We ensure that all your print and digital media align with and fully express your brand for ultimate recognizability.

Reputation Management

Make the rumor mill work for you. Getting people to talk about your project is crucial to building your own brand — however, you need to stay in the conversation as well. We’re here to help you refine your brand reputation across social and earned media.

Continual Brand Development

Like a story, a brand is a living thing that sounds different every time it’s told. Consistent messaging and strategic engagement will help your project achieve a sustainable brand presence that keeps the momentum going.

How Your Business Can Benefit From Our Brand Development Services

With thousands of brands out there, how do you choose the right brand development strategy? Through careful story-driven evolution, our branding experts create a branding guide that captures the user’s attention.  

Vanquish has changed the way others see us and we see ourselves. Their market awareness, storytelling, and presentation abilities are remarkable and they have become a valued collaborator with our team and an essential element of our most important projects. I wouldn’t make a move without Vanquish and you shouldn’t either.
brian_layer

Brian Layer

RL Leaders - President

Our Brand Development Strategy

1 Consultation

We identify the core brand story behind your project, then review your marketing goals and target audience so we can develop your brand development strategy. 

2 Research

We map out the messages and values you share with your audience, as well as how you can stand out from your competitors.

3 Strategy

We develop a brand-building toolkit with all the right tactics, collateral, and messaging to help your project’s story become memorable.

4 Execution

We put your customized brand strategy into action, creating a brand that supports your goals and endures in your target audience’s minds and hearts.
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CLIENT
SHOWCASE

Acer: Mixed Reality

The solution for Acer was to show the product in action in a variety of use-cases by a gamut of consumers. And there is no better way to do that than through video. We wanted to show the product in action and in the hands of targeted users who would likely become potential customers. So Vanquish Media Group went to work putting together a comprehensive series of TV commercials geared towards teaching audiences about this amazing new product, demonstrating its versatility, and encourage adoption of a new technology & device in one fell swoop. We were responsible for the development, production, and deployment of 16 unique video assets for web, social, and TV distribution that were later used in extensive domestic and international campaigns throughout Europe and Asia.

From The Blog

For further insights into digital marketing, social media management, brand development, influencer marketing, paid media advertising, film marketing, and more, take a stroll through our blogs.

A ‘MINDFUL MARKETING’ MANIFESTO

We’ve come a long way these past few years, and I’m proud to say we’re just getting started. I’m not speaking about our revenue, profitability, client roster or any other typical performance metric… I’m talking about our purpose, passion, and clarity for the road ahead. We’ve been fortunate to work with an incredible array of […]

Understanding and Utilizing the Brand Spectrum

Whether you own a small or large business, with ten employees or two hundred, it’s imperative to understand the nature, mission, goals, and tenets of your brand. Clarifying and understanding your brand is crucial in providing your customers with a consistent and high-quality product or service every day of the year. There are multiple ways […]

An Easy Guide to Facebook’s eCommerce Capabilities

Over the past few years, Facebook has been building up its suite of digital marketing tools. Far removed from its early days as a social network for college students, Facebook now offers a multifaceted publishing and advertising portal for businesses. Recently, they unveiled a set of new tools geared toward eCommerce business owners.From their chatbot-like […]

Understanding The Customer Cycle

Business commerce and tactics have been moving at the speed of light for the last several years. If you haven’t been paying close attention, you may not be aware of the new and exciting strategies and tactics businesses are using to attract new customers and investors into their ranks. One of the most exciting strategies which […]

VMG Mix Tape Volume 4: ‘Fall Into Guilty Pleasures’

It’s been a minute, a relentless pace, and we’re offering a mea culpa on our much belated latest installment of the lauded (we’d like to think so, anyway) VMG MixTape Series. With the fall film lineup reaching a fever-pitch, extra shots of chemically derived #spice flavoring our hot beverages, and an expected 2-3 degree drop […]

How To Promote Your Independent Film in 2021

It’s already Fall 2021 (how did that happen?!), and you’ve just finished your independent film. Now, you’re wondering how to promote it. The pandemic has changed the film industry in many ways but one thing that has remained consistent is that the success of a film will depend on its publicity and marketing across the […]

Social Media Management & Marketing Services For Businesses

Social media marketing takes dedication, but it offers an excellent ROI. The work required includes managing content, analyzing data, and future social media planning. These tools help you to manage various platforms and performance on each site. It can be an overwhelming task. But you don’t have to go it alone. There are effective social media […]

The Best 4 Types of Content for LinkedIn

LinkedIn is one of the largest social media platforms on the web. Despite the common question, ‘is linkedin social media?’, the platform has close to 700 million users, and it’s a great way to reach an audience of professionals in the social space. Most LinkedIn users use the platform inorder to engage with other business […]

VMG Honored As Top DesignRush Ranked Web Design Agency

TOP 20 LOS ANGELES WEB DESIGN AGENCYWe are thrilled to announce Vanquish Media Group has been recognized as a Top 20 Web Design Agency in Los Angeles in 2021 by DesignRush. The B2B marketplace connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies […]

Brand Marketing Across The Digital Spectrum

The pace of business is moving at a breakneck speed and competition is more stringent than ever before. More than four million applications for new businesses were registered in the United States in 2020. That number has grown by nearly seventy-five percent in the last ten years. In order to compete with new and emerging […]

What’s Your Optimal Budget for Sales & Marketing?

Whether you’re just starting a business, or you’re ready to get serious about driving sales through marketing, the first question you will likely have is, “how much should I spend on sales and marketing?” Well let’s find out.What’s in a Budget?When budgeting your expenses, make sure you monitor all overhead costs, not just employee costs. […]

A Guide to KPIs and Their Categories

Brands are doing all they can through social media and the blogosphere to ensure they’re reaching a wide audience and relating to their customers like never before. To measure their success and keep their profit margins rising, companies use key performance indicators, or KPIs, which help them track their success and identify performance trends. While […]

The Messy Middle: Navigating Purchase Behavior & Decision Making

The buying habits of consumers have always been messy, largely unknown, and variable. Human behavior is not linear and has digressed even more with the induction and proliferation of the internet. It’s estimated that consumers are bombarded with advertisements 5,000 – 10,000 times a day! How consumers categorize and respond to these triggers is what […]

VMG Mix Tape Volume 3: ‘Still Here & Thriving’

Well, we’re still here, and thriving even if 2021 gives off eerily similar and notorious ‘2020 vibes’…Just a step into the New Year and we are already looking forward to all the films, memes, news, trends, and distractions that 2021 has to offer… But first, a roundup of our favorite 2020 silver-linings as we say […]

Digital Marketing Trends for 2021

As a tumultuous 2020 is now in the rearview mirror, it’s time to look ahead to what can be expected in digital marketing trends for the next 12 months. Last year was unpredictable, to say the least, which meant that while some of the trends that were predicted before COVID-19 did end up coming to […]

2020 Holiday E-Commerce Trends

The word hard does not do justice to what businesses have gone through this year, especially small business. We know, as a small business ourselves, we’re living it. The pandemic has expedited an already trending shift towards eCommerce, as retailers are continuing to capitalize, and in some cases, rely upon digital marketing, social media, and […]

Why You Can’t Afford Not to Hire A Digital Marketing Agency

The entrepreneurial spirit in you wants to take on all of the tasks associated with running a business. Traditional marketing seems easy enough, but a thriving business today needs more than traditional. It needs a team of experts that specialize in innovative marketing strategies that have their finger on the pulse. Hiring a digital marketing […]

How to Grow Your Social Footprint & Platform Verification

Everyone has seen that enviable blue checkmark next to a profile on Instagram and Twitter, or that blue badge on Facebook. Those are the movers and shakers, the influencers, the “public figures”….the Verified. While it can seem intimidating getting your social media account verified, it can make a big difference in the life of an […]

Maximize Your Film’s Release with a Strategic Self-Distribution Strategy

In the digital age, even before the pandemic, it’s not enough to make an independent film; you have to know how to distribute it independently, maximize every dollar, and get as many eyes on the screen as possible. Unfortunately, with all the available technology in today’s world, these passionate and creative films are still not […]

End of an Era: VOD as the New Normal

The impact of COVID-19 touches almost every industry and aspect of our lives; from education to healthcare to trying to get a sandwich for lunch. And it’s no different for the film industry. This pandemic has changed how the film industry produces and promotes movies. Since social distancing is now the norm, movie theaters and […]

BlackLivesMatter: Decoding The Power Of Films On Social Justice And Racism

The killing of George Floyd last month has launched a new wave of protests against systemic racism, police brutality, and oppression of African American individuals in the USA. The real tragedy here is that what happened to George Floyd is only one incident signaling police brutality and oppression against a community that has continued to […]

The Impact of the Coronavirus on the Independent Film Market

In March, it was reported that Hollywood was set to face a loss of $20 billion in revenues due to the Coronavirus pandemic. With theatres closing down everywhere and film shootings coming to a halt, the pandemic has left behind an extraordinary financial toll in its wake. The independent film market is reeling under the effects […]

VMG Mix Tape Volume 2: ‘Spring Fever’

Well we’re still here, not going anywhere fast…But that doesn’t mean we still can’t find and share some joy with you all!With tensions STILL running high, uncertainty STILL abound, and quarantines getting you EVEN MORE stir crazy… Um, what day is it again?! If it’s starting to feel a bit like Groundhog Day 🤯you’re not alone… To help life your spirits, inspire […]

How We Help Webinar

HOW WE HELP – featuring Vanquish Media Group presented by TheMachineAs we roll into another week of quarantine, we wanted to give our network an opportunity to learn about some of the changes taking place in the industry.  From working from home, to new media landscapes, the good, the bad, the ugly, truths and realities […]

VMG Mix Tape Volume 1: ‘Quarantine & Chill’

 We hope this finds you safe, healthy, and just as important… Sane.With tensions running high, uncertainty abound, and quarantines getting you a bit stir crazy, these can be some trying times. Rest assured friends (deep breath) you are not alone… In fact, we made you something special to help lift your spirits. In times of […]

How to Get Your Film Ranked #1 on iTunes

After grueling months of filming, editing, and cuts, you have finally completed your film. Now what? Despite seriously needing sleep, you’re not there yet. The finished film isn’t the finish line. The marketplace is oversaturated with new content releasing daily and the film industry is under constant evolution. Audiences increasingly enjoy watching quality content from the […]

5 Reasons You Should Invest In Building Your Brand

 Often when we hear the word “branding”, what comes to mind is slapping a logo on everything. In reality, branding is about the perception you leave in your customers mind. In other words, “Your brand is what other people say about you when you’re not in the room,” Jeff Bezos. Shaping those perceptions is the […]

Digital Trends To Embrace in 2020

Living in a world which is highly consumed by digital media and technology, disruption is inevitable. In this age of innovation, the fast paced marketing environment, consumer interests and behaviors are constantly changing and becoming more difficult but necessary to predict. In order for any organization to succeed in this developing and competitive environment, it […]

Time to Press PAUSE… A Year in Review

We believe that the best way to predict the future is to create it…  It’s been a year of ubiquitous automation & AI integration (where’s the humanity?), augmented reality leapfrogging virtual reality (about damn time), and continued content proliferation (jump aboard the curation bandwagon)… So that all escalated rather quickly. Despite frenetic pace of change we’ve […]

7 Mistakes People Make When Marketing Film

The art of marketing has many broad brushstrokes that can be applied from industry to industry. After all, whether you’re marketing boots to millennials or homeowner’s insurance to newlyweds, the essentials are the same. Know your audience. Know your product and what makes it exceptional. Know how to get said product in front of said […]

Take your Company to the Next Level with Brand Optimization

Is your company in need of a brand optimization? If you have to ask, then the answer is likely yes. Often coined as a brand audit or brand assessment, a brand optimization is designed to survey the best aspects of your brand and identify areas for even more growth and improvement. In a vastly changing global […]

9 Innovative Content Marketing Techniques For 2019

Content marketing is simple enough if you have a clear plan of exactly how you’re going to meet your company goals. While everyone starts to make New Year’s resolutions to diet, exercise more or work harder, it is probably time for you to start setting your own goals for your business. Creating a brand new marketing […]

What Types of Videos Does Your Business Need to Succeed?

Startups and businesses are facing more competition than ever.  Most business owners now know how to build a website, facebook page, etc., to reach the masses. And if that’s the new baseline, one has to be more creative than ever to stand out amidst the #WhiteNoise. Having a unique idea or compelling message is a good […]

Use YouTube Videos to Improve Your Google Ranking

Online content creation is not what it was 10 years ago. Getting a creative content to rank in Google is becoming increasingly difficult. YouTube has changed a lot as well: Getting videos to rank on the platform is not as easy as it used to be. However, what separates content from videos is that consumers are […]

3 Simple Ways To Better Market Your Independent Film

Here are some facts to think about before you decide to start working on that new Independent Film. Over 6,000 new feature films are produced worldwide every year. Many languish unseen and unsold. The films still seeking distribution follow a fairly straight forward route:Producer’s attempt to get their film selected by film festivals in order to […]

Insiders Guide to Film Marketing in the Digital Age

Digital Marketing has completely reshaped the landscape for film distribution and when coupled with increased competition and an endless array of tools at your disposal, it can be quite a daunting task.  Making the movie itself is typically a long and arduous journey, hence why we see more and more filmmakers and producers unprepared (and […]

Ready to Build Your Best Brand?

Our detail-oriented and insightful approach to brand identity and alignment allows you to connect your project with the people who will most appreciate it — and spread the word about it. Let’s collaborate on building a powerful brand that encourages loyal followers, passionate engagement, and sustainable success.