The art of marketing has many broad brushstrokes that can be applied from industry to industry. After all, whether you’re marketing boots to millennials or homeowner’s insurance to newlyweds, the essentials are the same. Know your audience. Know your product and what makes it exceptional. Know how to get said product in front of said […]

Is your company in need of a brand optimization? If you have to ask, then the answer is likely yes. Often coined as a brand audit or brand assessment, a brand optimization is designed to survey the best aspects of your brand and identify areas for even more growth and improvement. In a vastly changing global […]

Content marketing is simple enough if you have a clear plan of exactly how you’re going to meet your company goals. While everyone starts to make New Year’s resolutions to diet, exercise more or work harder, it is probably time for you to start setting your own goals for your business. Creating a brand new marketing […]

Startups and businesses are facing more competition than ever.  Most business owners now know how to build a website, facebook page, etc., to reach the masses. And if that’s the new baseline, one has to be more creative than ever to stand out amidst the #WhiteNoise. Having a unique idea or compelling message is a good […]

Amazon Prime Partner Channels, which allow Amazon to sell subscriptions to third party content creators, more than doubled in growth this year, to 1.7B, up from an estimated $700 million in revenue in 2017.Partner Channels GrowAmazon’s video business is getting bigger! The e-commerce giant’s partner offering, which allows customers to subscribe to third-party streaming services […]

Online content creation is not what it was 10 years ago. Getting a creative content to rank in Google is becoming increasingly difficult. YouTube has changed a lot as well: Getting videos to rank on the platform is not as easy as it used to be. However, what separates content from videos is that consumers are […]